A UK Cosmetics Brand Expanding into the EU — Case Study

Took a UK cosmetics brand from a stalled 1.2x ROAS to 4.1x in 4.5 months by rebuilding its Meta account structure and creative strategy.

ROAS: 1.2x → 4.1x
Est. CPA: -52%
AOV: +63%

This brand was selling in the UK and trying to expand into other European markets, but it was stuck at 1.2x ROAS at best. It had been through several agencies already — most did not move the needle, leaving the account flat.