Outin — Case Study

4.2x ROAS in 10 weeks — portable coffee electronics

ROAS: 4.2x
CPA: -46%
Conversion Rate: +58%

Outin was already a successful international brand selling portable espresso machines for travel, camping, and everyday use. However, when they attempted to scale paid acquisition globally, ROAS declined and CPA increased, making it difficult to grow efficiently.