Krack'd Snacks — Case Study

4.1x ROAS in 90 days — healthy keto snack brand.

ROAS: 4.1x
AOV: +38%
Returning Customers: +92%

Krack'd Snacks had strong products and positive customer feedback but struggled to scale profitably through Meta ads. Acquisition costs were high, AOV was low due to single-product purchases, and repeat purchase behavior was inconsistent. The brand was generating roughly $100K per year in revenue but lacked a structured system for creative testing, offer optimization, and retention.