Gudslip — Case Study

5.1x ROAS in 7 weeks — sleep optimization products

ROAS: 5.1x
AOV: +39%
Repeat Purchases: +207%

Gudslip had strong products and early traction, but scaling Meta ads quickly caused performance to deteriorate. As spend increased, CPA rose sharply and ROAS declined, showing that the account lacked a structured acquisition system and consistent creative testing process.