Gift Tube — Case Study

3.4x ROAS in 6 months — experience gifts marketplace

AOV: +41%
CPA: -48%
Returning Customers: +52%

Gift Tube had strong demand but lacked reliable data and a scalable acquisition system. Meta and Google Ads were both claiming credit for most conversions, making it difficult to understand which channels were actually driving revenue. Creative testing was also limited, with most ads using similar formats.