The Confidence Shop — Case Study

4.4x ROAS in 12 weeks — women's skincare DTC

ROAS: 4.4x
CPA: -43%
Revenue Growth: +300%

The Confidence Shop is a women-focused beauty brand offering products for skin tightening, wrinkles, and common post-pregnancy skin concerns. The brand was already performing well in a few European markets, but scaling paid acquisition while expanding internationally proved difficult. As spend increased, CPA rose and ROAS became inconsistent.